KnowledgeBase Seeks DataFlux for Enhanced Data Quality Integration Solutions

CARY, N.C. (July 11, 2005)

DataFlux, a leading provider of data quality integration solutions, announced today a partnership with KnowledgeBase of Malaysia. Using DataFlux solutions, KnowledgeBase will strengthen data integration initiatives for its clients, allowing these companies to implement a comprehensive data quality and identity management solution and obtain a true view of corporate data assets.

A leading provider of business and technical consulting services in Malaysia, KnowledgeBase offers data warehousing, enterprise application integration and data quality implementations. The company also provides Web-based analytic applications and customer relationship management (CRM) solutions to enhance the quality and efficiency of customer services for organizations in the telecommunications and financial services industries in Malaysia. Using the DataFlux Data Quality Integration Solution will allow KnowledgeBase clients to accurately discover, integrate and manage business-critical information in one scalable platform.

“In the past our data quality integration processes have been problematic and unsuccessful,” said Subra Suppiah, chief technical officer and director of KnowledgeBase. “We are currently working on a large-scale data quality integration project and have turned to DataFlux for seamless data quality and data integration solutions.”

DataFlux provides an end-to-end data quality and data integration solution to help create a single, unified view of company, customer and supplier data assets. In addition, DataFlux technology allows the user to take complete control of all data within an enterprise with a single platform for profiling, quality, integration, enrichment and monitoring functionalities.

“Having reliable and consistent data is imperative in today’s marketplace,” said Lindsay Hough, DataFlux director of sales for Europe, Middle East and Asia. “Collaborating with KnowledgeBase allows us to realize growth in Asia and provide high-performance data integration and data quality solutions in that region.”

About DataFlux

DataFlux enables organizations to analyze, improve and control their data through an integrated technology platform. Through its enterprise data quality integration solutions, companies can build a solid information foundation that delivers a unified view of customer, product or supplier data. A wholly owned subsidiary of SAS (www.sas.com), DataFlux helps customers enhance the effectiveness of their data-driven initiatives, including customer data integration (CDI), enterprise resource planning (ERP), legacy data migration and compliance. To learn more about DataFlux, visit www.dataflux.com.

About KnowledgeBase

KnowledgeBase Sdn Bhd was established in 1998 as a MSC-status company principally involved in providing business and technical consulting services. Over the years, KnowledgeBase has developed a comprehensive suite of web-based business intelligence and analytical applications to support business-driven initiatives. To learn more about KnowledgeBase, visit www.KnowledgeBase.com.

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